Part 4: The days after
In the VOX start-up show Die Höhle der Löwen I was able to get Judith Williams excited about Five Skincare. Yay! She wanted to invest. Immediately after the photo was taken, we exchanged mobile phone numbers and we started negotiations the very next day. There were several meetings and we got along very well...
Judith Williams and Five Skincare – Deal or no Deal?
Unfortunately, Judith and I couldn't agree on a joint strategy and so the deal on the show didn't turn into an investment after all.
So FIVE is still self-financed for the time being. However, so that we can make even more skin care purists happy in the future, this will change in the foreseeable future.
Nevertheless, a lot has happened in the six months between the day of shooting and the day of the broadcast. Because we have made a massive effort to further develop FIVE and set the course for growth.
Start of production
I had been looking for a suitable production partner for a long time. Making natural cosmetics with only five ingredients also means a rethink for most manufacturers. Many of the raw materials they otherwise use are out of the question, alternatives must be found. Finally I found what I was looking for in Bavaria: a manufacturer who put as much heart blood and passion into the development of FIVE as we did and who helped us actively supports the philosophy of using only 5 ingredients.
We now produce in Germany, which also simplifies the logistics. After all, the majority of our customers live there. However, we supply our customers in Switzerland directly from our logistics center in Switzerland, because we don't want you to have to deal with customs formalities.
Update March 2019: A Swiss manufacturer has joined our producers in Germany.