3. This is how you optimally support natural skin processes
Native oils work with the skin, but don't do the work for it. Because then the skin would stop important processes. Natural cosmetics therefore use vegetable oils with only a slightly occlusive – i.e. sealing – effect. Many paraffins based on mineral oil, on the other hand, clog the pores with an impermeable film of fat.
After a short time, the skin becomes comfortable. It throttles the enzyme production that regulates the moisture balance. If you don't apply cream quickly enough, the skin will immediately feel dry and tense again. At the same time, the occlusive layer seals the skin. Bacteria and germs are trapped and cause pimples to sprout. 
With jojoba oil, shea butter and Co. the occlusive effect, on the other hand, is well dosed.
They retain moisture but do not clog the pores. The protective mechanisms of the skin continue to work normally.
4. You renounce synthetic preservation
Cosmetics that contain water need preservation. Some vegetable oils also become rancid after a relatively short time. Conservation is therefore also in many - not all! – natural cosmetic products necessary. However, there are also natural preservatives: organic alcohols, essential oils and rosemary extract, for example, have this effect.
For our latest product, the Five facial serum, we rely on an innovative ferment.
This replaces alcohol, which can irritate sensitive skin. In any case, real natural cosmetics relieve you of the worry about parabens and other chemical preservatives.
5. Clean yes, but please gently
Natural cosmetics usually do without sodium laureth sulfate in shower gel, shampoo and cleansing milk. Most conventional cleaning products are based on these salts of sulfuric acid. What is wrong with them? These are aggressive degreasers that massively disrupt the skin barrier. After such an abrasion, the skin first has to do a lot of work to build it up. The moisture balance gets mixed up and regeneration is interrupted.
Mild coconut or sugar surfactants clean much more skin-friendly. They remove dirt more gently. But beware: not all natural cosmetic products do without sodium laureth sulfate and even the NaTrue seal allows their use. A look at the INCI list brings certainty.
6. No to nanoparticles
These chemical particles, which are a hundred times smaller than the diameter of a hair, should not be allowed to enter your system. However, they have become fashionable in many conventional products. Mineral UV filters in nanosize, for example, often replace chemical UV filters without "whitening" optically. But deodorants and other products can also contain nanoparticles. The particles can easily get into the bloodstream via small wounds or the lungs. Its use on injured skin or skin irritated by shaving and as a spray is particularly questionable. 
Nanomaterials have had to be labeled in the INCI list since 2013. Real natural cosmetics do not use nanoparticles, since it is still fairly unclear how the tiny troublemakers affect us and our environment.
To be sure check the INCIs. If there are nanomaterials in it, then the word "nano" stands behind the ingredient.